BRAND 360° FOR Professional AssociationS

Engage your members, expand your impact.

Associations and non-profits often have broad missions and complex messaging. Clear, targeted content (with minimal time investment from your team) drives membership, assists retention, and expands the reach of your organization.

THE PROBLEM

Poor messaging costs money and and deters paying members.

53%

of members of trade organizations report not understanding the value the organization brings

39%

of association executives cite lack of brand awareness as a reason why eligible members don't join

45%

of association executives believe their value proposition isn't compelling due to an inability to effectively articulate it

HOW BRAND 360° WORKS

Turn roundtable discussions into community-powered content.


Two 45-minute interviews.


Your community is your greatest asset. We turn your members, board members, and sponsors into ambassadors for your organization. Using a conversational interview process, we harness insights and highlight the value and expertise of your membership, helping build brand awareness, authority, and membership.

20+ pieces of original content.


Cementing your association as the voice for your industry begins with education. Get dozens of pieces of multi-format content designed for a variety of consumption preferences from short-form video to long form though pieces, ensuring you engage your total demographic.

A 3-person team to run it all.


Seasoned writers, innovative designers, and experienced developers make up your veteran team. We function as a part of your organization, expanding the bandwidth of your organization, while you focus on leading the charge for your industry.

THE PAYOFF

Engaging your community drives membership and impact.

1.

Invite Members to the Table

Giving members the opportunity to join a discussion fuels rich content and insights, and helps members feel the value of their annual cost to renew. Build your brand and your members' personal platforms at the same time.

2.

Host More Roundtable Events


Events that used to take time and money to coordinate can now happen as easily as a video call through our innovative interview process. Host panels and fireside chats, including members and partners, building brand equity and sharing valuable information.

3.

Showcase Your Relational Value


Your membership is the magic, so bringing prominent members forward via our unique interview process drives increased engagement and makes real change and momentum possible.

4.

Be the Voice of Your Industry


Our content program builds a routine cadence across channels, giving you complete control of the ongoing message and narrative. Showing up regularly with value-driven content builds credibility and establishes you as the trusted voice in your space.

5.

Activate Key Partnerships


Brand 360 allows you to offer exclusive, high-visibility spots in roundtable and panel discussions to key sponsors, donors, or partners. Giving these stakeholders a platform and keeping your topics mutually aligned builds trust, collaboration, and visibility for all.

6.

Drive Member Engagement


Investing in existing members is the number one way to retain and grow your membership. Invite your community to the conversation, and you'll watch your numbers grow.

Building a content engine just got easier.

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